Our Process · Six steps · From 0 to 1
Concept to shelf, in six steps.
Your end-to-end product partner from 0 to 1.
Six integrated steps — market sensing, concept, R&D, validation, sell-in, and manufacturing — under one roof. R&D, validation, and owned production in a single value system, so buyers can reduce development risk and move into stable production faster.
- ~4 wk
- Concept → functional sample
- 98%
- OTIF on active programs
- 90%+
- Line automation
- 500K+
- Units daily output
§01 — Step 01 · Market Signals
Every brief starts from real demand.
Track market trends, retailer signals, and category opportunities. We feed real platform data, competitor moves, and field research into every product brief — so concepts start grounded in demand, not guesswork.
Inputs
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Platform Data & Trends
Amazon, Walmart, TikTok, Shopee rankings, keywords, reviews, and trend signals.
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Competitor Tracking
Daily tracking of competitor launches, packaging, claims, pricing, and product upgrades.
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First-Hand Market Feedback
Insights from meetings with brands, retailers, and distributors, combined with in-store research at local supermarkets to track market trends and product opportunities.
Outputs
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Category Gap Insights
Gaps in formats, functions, scents, claims, and price points.
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New Product Concepts
New product ideas with specs, claims, and packaging directions.
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Product Push List
Selected product ideas, samples, selling points, and market insights shared with customers.
§02 — Step 02 · Product Concept
Turn insights into a product brief.
From insight to a written brief — direction, targets, and a single document R&D, design, sourcing, and costing can all build from.
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Product Direction
Target user, usage scenario, format, and selling points.
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Development Targets
Specs, claims, fragrance, packaging, and cost target.
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Product Brief
Clear direction for R&D, sampling, design, sourcing, and costing.
- 1
Market Signal
Data and customer feedback showed potential for a brush-applicator fabric cleaner.
- 2
Pain Point
Reviews showed existing brushes struggled with corners and narrow gaps.
- 3
Product Concept
A 400ml upholstery stain remover with integrated brush applicator.
- 4
Design Solution
A pointed brush tip was created to reach dead corners more easily.
- 5
3D Review
Bottle shape, brush structure, colors, and label were reviewed before production.
- 6
Final Product
Turned into a retail-ready 400ml product.
§03 — Step 03 · R&D & Sampling
From product concept to workable samples.
Formula, fragrance, structure, packaging — formulation and industrial design run in parallel, not in sequence. Eliminates the “formula waits for tooling” bottleneck and gets to a workable sample faster.
Formulation Lab
- 11 chemical engineers, including 4 senior external experts
- Independent formula development for air care, cleaning, and personal care
- Initial formula development in around 4 weeks
- Regulatory requirements considered from the beginning
- Continuous cost optimization through raw material and process improvement
Industrial Design & Packaging Engineering
- 2 industrial designers + 1 tooling engineer
- 3D modeling, prototyping, mold follow-up, and sample improvement
- Patent review before structural development
- 30+ mold projects launched every year
§04 — Step 04 · Validation
Test before mass production. Reduce risk before launch.
Stability Testing
High/low temperature, light exposure, freeze-thaw, color change, fragrance retention.
Packaging & Structure Testing
Leakage, negative pressure leakage, deformation, drop test, component compatibility.
Performance Testing
Cleaning efficacy, fragrance intensity, fragrance duration, spray performance, residue check.
Compliance & Production Feasibility
SDS support, restricted-substance check, trial production review, label review, claim review.
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STEP 01
Stability Testing
High/low temperature, light exposure, freeze-thaw, color change, fragrance retention.
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STEP 02
Performance Testing
Cleaning efficacy, fragrance intensity, fragrance duration, spray performance, residue check.
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STEP 03
Packaging & Structure Testing
Leakage, negative pressure leakage, deformation, drop test, component compatibility.
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STEP 04
Compliance & Production Feasibility
SDS support, restricted-substance check, trial production review, label review, claim review.
§05 — Step 05 · Marketing & Sell-In
Customer-ready, not just factory-ready.
From product development to customer-ready presentation. New products are packaged into selling tools — decks, samples, spec sheets, pricing — so your buyer can review, select, and launch faster.
01 · Output
Product Presentation
Concepts, samples, pricing, selling points, and packaging direction.
02 · Output
Sales Materials
Decks, spec sheets, product images, claims, and usage scenarios.
03 · Output
Regular Updates
New product ideas and market insights shared through customer emails.
Goal Make it easier for customers to review, select, and launch new products.
§06 — Step 06 · Manufacturing & Delivery
Owned factories. Managed QA. On-time, every time.
Stable supply from owned factories with strong QA/QC control — production planning, automated lines, and reliable OTIF execution measured against confirmed PO dates.
Daily Manufacturing Capacity
By category · units / day
- Air Care 120,000units / day
- Household Cleaning 100,000units / day
- Personal Care 80,000units / day
- Car Care 50,000units / day
- Pet Care 50,000units / day
- Others 100,000units / day
- Total supporting capacity 500Kunits / day
Get started
Ready to go from 0 to 1?
Tell us what you want to launch. We'll bring market insights, R&D depth, validation discipline, and owned manufacturing to the table — and ship it.